With the increasing number of websites and the high traffic on the web, it is truly difficult to get found! Among the number of inbound and outbound linking strategies, contextual backlinks are now a contemporary choice. As the name suggests it is related to the context of the writing. While this method has been popularized by market leaders, it has been there for decades! In fact, it is one of the most effective ways to boost your SERP.
Did you know 58.1% of SEO leaders believe contextual backlinks are more impactful to ranking your page higher? On the other hand, only 2.2% of the total web content is published online with more than one backlinking. Well, undoubtedly, contextual backlinks have transformed the way traditional SEO experts would think of the backing process.
Those who are new to the business and are not quite aware of contextual backlinking must upgrade their knowledge with this potential strategy. In this article, I will highlight all the important factors you should know about contextual backlinking!
What are Contextual Backlinks?
First of all, as an amateur, you should understand what Contextual Backlinks are in the first place! Well, it is found in texts and paragraphs with two distinct types.
-
Outbound Contextual Backlinking:
it refers to the particular links that connect other companies with your business.
-
Inbound Contextual Link:
it refers to the sites that connect with your own business. Typically, inbound links are used when you want to connect the audience with your website.
Whether you are starting a new campaign or writing a blog, this form of backlinks helps you to rank your website higher.
Importance of Contextual Backlinks
Links have always played the role to add more value to your business. Moreover, it is considered one of the easiest ranking strategies. While measuring the Google algorithm is a complex SEO strategy, backlinking on the other hand is easy to build! In addition, even if you are not prepared to compromise with the quality, backlinking still would be a more preferable choice.
Contextual Backlinks, in particular, hold special attention and weight to rank your page. As you already know Google always wants to contribute informative and useful content to the audience. Contextual backlinks are more effective for the following reasons:
- They are not prone to spamming
- Created by humans only
- Very useful for readers
So, in a nutshell, relevant sources make your content more credible. Hence, it earns positive points from search engines.
How to Implement Contextual Backlinking?
Now that you are introduced to the majestic qualities of contextual backlinks you must be wondering about the best practices to implement the method.
The following tips will ease your contextual Backlinking methods!
-
Use Primary Keywords as Anchor Text
Primary or focused keywords are typically a great way to rank higher. As they are the primary focus of your content, using the keywords as Anchor Text would be even more beneficial! This will bring more organic traffic for those words.
-
Use Long-Tail keywords
Long-tail keywords are a great choice to improve the SEO quality of the content. In fact, they are more inclined to quality. However, using long-tail keywords would make your journey more difficult as they are used in a broader range. Also, you need to provide an adequate effort to rank your page. On the other hand, they are likely to provide higher conversation. In other words, it will offer potential leads to your website. You can simply focus on the secondary keywords to create the link that fits your text. You can buy backlinks from a link-building agency to improve the number of contextual backlinks in your backlink profile.
-
Choose Well-written Sites
Investing a bit more time in searching high-quality websites would be worthwhile. However, you might struggle to evaluate the site quality before linking them. In that case, you can simply check the Domain Authority and Domain Rating. If it sounds fine then linking the sites would be a good choice!
-
Develop Content that is worthy of Backlinking
The primary reason to develop contextual links is to create high-quality SEO assets. In fact, when one agrees to provide your backlink, they are particularly recommending you to their audience. Hence, it is your responsibility to create something worthy. Put dedicated effort into a free tool, and original research to create a linkable asset. You can also hire a link building agency to get results-oriented backlinks for your website.
-
Use brand awareness and link building with podcasting
Expand your limited reach! Find out reliable podcasters and volunteer to highlight the area of your expertise. Find a relevant podcast where you can contribute your effort potentially. Consequently, people will link back to your site which will, in turn, be hosted on their websites. Finally, you will get your backlink.
-
Write guest posts for contextual link building
Make a good habit of posting at least two articles in a week for guest posts. It increases the chance of authoritative sources and the quantity of backlinks. If possible strategically include your company name there. Also, the writer can make a list of sites where these posts can be featured. It will help you reach out to your niche-specific sites. Hence, you can contextualize those posts easily. Hire a blogger outreach services agency to get quality contextual backlinks for your website.
Charges of Contextual Backlinks
In general, the pricing scale depends on the quantity and volume of the work. It substantially ranges between $100- 20,000 per month. As per the relevant market research, Ahrefs found that the average charge for purchasing a backlink is $361.44. However, with the extra labor and outreach cost the final bill would be a bit higher. What is value for money is more effective!
Final Thoughts
SEO is a tough game! One should have a good grip on the nitty-gritty of SEO guidelines. In fact, like any good relationship, it takes time to develop quality contextual links. In fact, establishing and maintaining the practice consistently can be challenging. However, as the general rule of thumb, if you put in more effort, the contextual links would be richer. Hope this information is helpful, if you have further queries, please let us know in the comment section.
